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RGM, a remote-first agency headquartered in the USA, is on a mission to revolutionize growth marketing for wellness, beauty, and med spa businesses nationwide. With a unique combination of industry-specific expertise and innovative marketing strategies, RGM drives exceptional success for its clients.
Founded just a few years ago by a former spa owner, RGM has quickly expanded to 90 employees across 8 countries. The agency has generated over $20M in first-time purchase revenue, helped more than 25 spas exceed $100,000 annually, and facilitated over 35,000 appointments.
As a specialist in B2C marketing for the beauty and service industries, RGM positions itself as the go-to partner, delivering up to 500% growth annually for spa businesses.
When RGM was acquired, the new owners set bold plans to scale 10x, requiring a major overhaul of their delivery and support teams. However, lacking an internal HR team and structured hiring processes made it difficult to meet these growth targets.
To overcome this, RGM needed to build an HR function, recruit top talent for their Media Buying team, and hire skilled Assistants to support Operations and the owners. Without these roles, their ambitious growth strategy was at risk.
Working with RGM, we:
a. Assigned a dedicated Delivery Manager and expert recruiters (ex-Marketers, ex-HR) to collaborate with Hiring Managers and enhance passive talent attraction.
b. Developed a focused headhunting strategy, an efficient interview process, and technical assignments for all roles.
c. Advised on best interview practices and performance reviews for new hires.
d. In just 2.5 months (August to November 2023), we made 6 key hires across Marketing, Operations, and Support teams.
With an impressive 85% offer-to-hire conversion rate, our team expanded from supporting 1 Hiring Manager to 3.
Polyglot helped RGM successfully recruit for five key hard-to-fill roles, including Senior and Medior Media Buyers, a Marketing Automations Specialist, and an Executive Assistant. Polyglot’s recruitment process was efficient, as demonstrated by each role’s low time-to-fill and time-to-hire metrics.
Over the 2.5-month engagement, Polyglot sourced an average of 288 passive candidates per week, including 70 candidates from our internal pre-vetted database, and conducted 30 recruiter screens along with first-round HM screens.
In addition to delivering these hires, Polyglot provided market and compensation research, established interview processes, and consulted hiring managers on best interview practices, ensuring RGM remained competitive and attracted top talent for the long term.
Overall, the partnership with Polyglot enabled RGM to overcome recruitment challenges and build a strong team to support their post-acquisition growth and expansion.
Our Success Account Manager and the Polyglot team were phenomenal to work with during a phase where our company needed additional support to recruit for numerous positions. Throughout the process, the Account Manager was extremely organized, established an effective feedback loop to improve candidate quality for those we interviewed, and helped to provide additional recommendations, resources, and support for our team throughout the recruitment journey. I would highly recommend working
Evan, Head of Operations
@Redefined Growth Marketing
I want to express my gratitude to Mariam and the entire team. Working with a demanding client like me, I know, is not a walk in the park, but you all made it a pleasure. It’s challenging to find a team as organized and on top of things as yours, and it was a pleasure working together. I’ve gained valuable insights and hope you can also resonate with what I’m saying. We’re even planning to have our HR emulate the efficient workflow, systems, scorecards, that you’ve set in place.
Bar, COO
@Redefined Growth Marketing
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